nappkn.
Book a call
24 hours · starts with a call

Your app brought
to life.
£750.
One day.

One to two core journeys, a clickable prototype with 5-8 screens. Enough to test, pitch, and drop in front of investors.

Book a 15-min call

Free call. No pitch. No obligation. Not ready? Send your idea by email →

A real, branded Nike app screen
01
Sound familiar?

The idea's been in your head for a year.

Not because it's bad. Because "build an app" sounds like £40k, six months, and back and forth with an expensive developer. Not anymore. From idea to demo in just one day.

02
How it works

A sentence is all we need.

01

Book a call

Fifteen minutes, free. Tell me the idea, I'll tell you if it's a fit.

02

Send it over

A sentence, a sketch, whatever you've got. £350 to start.

03

I build it

Overnight. Real, branded, clickable screens — your idea, made real.

04

It's yours

Test it, show it, pitch it. £400 balance due on completion.

03
The rooms I've been in

Twenty years on billion-pound brands.

That eye, now on your idea.

Nike
Nike
BP
BP
National Lottery
National Lottery
NatWest
NatWest
Nike National Lottery Barclays John Lewis NatWest Lloyds HSBC Tesco Shell BP LinkedIn
04
What you get

Your idea made real.

Real screens, your brand

Something that looks like a company, not a hobby.

Clickable, not flat

Moves like the real thing.

Yours to keep

A link you can send anyone. No lock-in, no strings.

Done in a day

Idea in, working prototype out.

05
The going rate

What everyone else charges.

Agencies: £5–15k for a prototype. Two to four weeks.

MVP shops: £4–15k. "Fast" means fourteen days.

This: £750. You're asleep while it happens.

06
Pricing
One idea, made real.
£350 to start · £400 on completion
Starts with a free 15-min call
£750all-in£40k the usual way
Included
Real, branded screensClickable prototype 24-hour turnaroundOne round of changes Your idea brought to lifeRealistic, working data Test, show & pitchKnow if it's worth building
Book a 15-min call

Free call. No pitch. No obligation.

07
Questions

Before you start.

Can't AI do this for free?
It can get you something. It can't get you something that looks fundable. The difference between "knocked out in an afternoon" and "walks into a room and holds up" is twenty years of making Nike and Barclays look like they meant it. That's the £750.
Is it a real app?
It's a real demo. One core journey, five to six screens, working in your browser with realistic data. Enough to test it, pitch it, and decide — before anyone spends £40k finding out.
What do you need from me?
Your app in a sentence. Anything else helps — sketches, notes, a voice memo — but the sentence is enough.
What if I want the real thing after?
Then the demo already did its job. Real builds are quoted separately, and you'll be quoting from proof, not a hunch.
Is my idea safe with you?
Yes. It stays confidential, and I'll sign an NDA on request. Your idea is yours.
How does it work — and how do I pay?
It starts with a free 15-minute call — you tell me the idea, I tell you honestly if I can make it land. If we're a fit: £350 to start, I build it in 24 hours and show you a preview, and you get one round of changes to get it right — I don't hand over work I'm not proud of. The £400 balance is due on completion: the finished link, QR and files become yours. £750 all-in.
What if it's not a fit?
Then I'll tell you on the call, before a penny changes hands. I only take on ideas I can do justice to.
How do I get it?
However suits you — a private link, a QR code to open on your phone, or clean JPEGs for a deck.
Who owns it?
You do. No lock-in, no strings.
Do I need to know anything technical?
Nothing. You talk, I build. No tools to learn, nothing to install.
Who's behind nappkn?
Nice to meet you. I'm Michael Ruocco, and you've seen my work without knowing it: Nike, Shell, BP, the National Lottery, Barclays, John Lewis, NatWest and plenty more you'd recognise. I'll be the one building yours.
08
Book your call

Got an idea? Let's make it real.

A free 15-minute call. Tell me the idea in plain words — I'll tell you straight if I can make it real.

Nike — Heelstrike campaign, real screens